WideCircles Blog

Hi,

Today we have reached an important milestone. WideCircles v2.0 has been released to everyone. The new version of the system adds many new marketing groups / channels. It also features per group pricing method, variable driven settle in times and allows you to buy marketing credits directly with credit card on our merchant gateway without using paypal.

Publishers and operators have also recieved enhanced portals that allow them to manage trusted forums, task type subscriptions, payments and more.

However, more importantly, this version introduces extensible architecture which will allow us to add many more task types and groups with time to come. If you are unsure about something, please contact us and our fanatical support team will try to answer your questions in a quick manner.

Thank you.

Dear WideCircles Advertiser,

We have introduced a few small changes in the website target build system. Moderated
websites will now be excluded automatically, before they are given to publishers. Also we
are checking the target URL provided in your ad task against previous active postings. If
previous active posting is found, then it is excluded automatically as well, meaning a
linking power will be distributed more evenly and there should be less problems with similiar
posting abuse. Our publishers have additionally been given more effective tools to help them
with proper link strategy.

This will be our last update to the codebase of the v1.0 system and we will go into code
freeze early next week in preparation for the rollout of the WideCircles v2.0 system at the
end of August 2008. This version will feature many new ad task groups and types ( including highly trusted
forum member posting, social bookmarking, etc. ). You will also be able to recieve unique content
( 100% human written ) as per your specification and do captcha image analysis via our web api backend.

We hope that WideCircles will become a unique solution that will answer the needs of many people in
the industry today. We have built this version in combination to feedback we recieved from you
and our own ideas. The next release of the system will represent a major shift in a way internet
advertising, seo, link building, content writing and other complex processing is done and we
are proud to be behind this technology.

*** IMPORTANT ***

If you are using “Link Spy” or “Link Replicator” feature, please make sure you input full URL’s
instead of keywords, otherwise you will get 0 results. For example “http://site-to-copy-links-from.com”.
For any questions or concerns please do not hesitate to contact us at any time.

New ad task type called “Link Spy” was added to help advertisers spy on their competition and beat them at their own game. Yes that’s right, you can now enter up to 5 URL’s or domains into the “Keywords or URL’s” box when creating ad task. The system will then analyze the URL’s entered and generate up to 500 unique target sites for each entry.

These 500 target sites are sites that link to the URL’s entered. The publishers then recieve these and can post on them. With this task type you can easily place your links on same sites where your competition did. Then you would supplement these with your own fresh ones to effectively beat them. Please note that publisher cannot always post on site where your competition has a link, due to access or certain rules for example.

We have also extended the PR Threshold option menu, you can now choose either:

* Do Not Generate Page Rank ( This option is default and allows website target list to be built much faster, because no PR calculation is involved, usually within 1-2 minutes )

* Generate Page Ranks But Do Not Filter ( This option allows you to still generate Page Ranks for every single website in the list but do not perform any filtering. You can then filter the websites yourself manually at later time by examining their generated Page Ranks for example. )

Lastly you can choose PR threshold ( from 0 to 10 ) to control auto filtering i.e. to select only the sites which meet the specified threshold.

In the Keyword or URL’s box you can now specify keywords or URL’s by using either newline or comma format. For example you can separate your entries using newlines like this:

mykeyword1

mykeyword2

mykeyword3

or you can use commas, like this:

mykeyword1,mykeyword2,mykeyword3

Also please remember that you should only use URL’s for “Link Spy” task, so for example if you wanted to spy on domain “cars.com” you would enter the following into the keywords or URL’s box:

cars.com

or you would enter:

http://cars.com

WideCircles development team has added support for PR ( PageRank ) pre-analysis/filtering and post dofollow/nofollow summary and per post statistics. This means you can now fine tune PR settings when creating ad task, so only websites which match the given threshold will be included. It takes slightly longer to generate given set of resulting targets, once the ad task is created since we have to analyze each one of them in real time through our propriatery network.

Second improvement concerns of nofollow/dofollow statistics. You can now see the summary of how many active dofollow/nofollow postings you have ( breakdown per ad task ) and also you can get detailed overview under view sites interface, which will show each target and whether it is dofollow or nofollow signature.

Nofollow is often ignored and one assumes it does not leak any link juice. However based on case studies conducted recently by WideCircles, this assumption is very wrong. There is also an independant article from Michelle MacPhearson on this issue as well found by clicking here.

Our internal findings ( when analyzing or sampling our client campaigns ) confirm that lot of juice is actually leaked ( even from the big G ). A sample test consisting of 25 comment postings all targeting nofollow pages with PR between 2 and 5 yields rank boost of almost 35-40% in google/yahoo and 65-70% on msn utilizing low to mid competitive keywords where page being ranked starts outside of first 100 search results and then is brought into this 100 result set, sometimes at very high rank. Contrary to popular belief lot of nice and organic seo can be purely done utilizing nofollows only.