Archive for the ‘PR’ tag
To follow or not to follow
Nofollow is often ignored and one assumes it does not leak any link juice. However based on case studies conducted recently by WideCircles, this assumption is very wrong. There is also an independant article from Michelle MacPhearson on this issue as well found by clicking here.
Our internal findings ( when analyzing or sampling our client campaigns ) confirm that lot of juice is actually leaked ( even from the big G ). A sample test consisting of 25 comment postings all targeting nofollow pages with PR between 2 and 5 yields rank boost of almost 35-40% in google/yahoo and 65-70% on msn utilizing low to mid competitive keywords where page being ranked starts outside of first 100 search results and then is brought into this 100 result set, sometimes at very high rank. Contrary to popular belief lot of nice and organic seo can be purely done utilizing nofollows only.